QR Code Solutions

The address encoded in a static QR code cannot change after printing, but the content of the page at that address can still be updated. For campaigns, menus and product flows where the target address also needs to change, a managed redirect layer reduces the need for reprinting. This makes content management easier for restaurants, hotels and retail businesses that rely heavily on printed materials.

Our Solution Approach

At Barlas Dijital, we develop dynamic QR code systems and integrate them into existing digital infrastructure. A dynamic QR allows you to change the target URL or content behind a scanned code from a management panel whenever you wish, and to track statistics for every scan. The system can be deployed as a standalone platform or integrated into an existing website or application; BQR.app is one platform example of this approach.

Scope & Features

• Digital menu system — Updatable QR menu for restaurants and cafes; price and content changes are made through the panel, no reprinting required
• Digital business card — A business card QR linked to a personal or corporate profile page, with contact information always kept up to date
• Product information and tracking QR — Access to production date, lot number, warranty document, and user manual; production line integration
• Event and entry management — Ticket QR verification, attendee check-in system, and real-time attendance count
• Campaign QR codes — Separate tracking-parameter codes for each campaign; how many scans came from which channel is visible
• Location-based navigation — In-store or in-office navigation, floor plan access, shopping mall or trade fair applications
• Bulk QR management — Automatic QR generation via API for hundreds of products or locations
• Scan analytics — Scan statistics by date, time, device type, and geographic location

Technical Standards

The dynamic redirection engine is built on Node.js and Cloudflare Workers; latency and capacity targets are evaluated through measurement against the expected usage load. QR image generation and brand adaptation are performed server-side; delivered as SVG or high-resolution PNG. The API interface allows external systems to automatically create and update QR codes.

Who Is It For?

• Restaurants, cafes, and hotels working with frequently changing menus or price lists
• Manufacturers and retailers who want to enrich the customer experience by adding QR codes to product packaging or printed materials
• Agencies and organizations hosting events, trade fairs, or congresses

Expected Outcomes

• The need to reprint QR codes is reduced when target addresses or digital content change
• The printed QR stays the same while its destination page or target address can be updated through the panel
• Campaign and channel performance becomes measurable through QR scan statistics
• Digital information can be updated centrally to reduce the risk of sharing outdated content