Services
Website Speed Optimization
Improve LCP, INP and CLS with Core Web Vitals focused website speed optimization that strengthens SEO and user experience.
Is your site not loading within a few seconds? Google penalizes you and your visitors leave. Research shows that 53% of visitors abandon a site when the page load time exceeds 3 seconds. Especially for mobile users, every extra second noticeably reduces the conversion rate; both search engine rankings and customer acquisition are directly tied to speed.
Our Solution Approach
At Barlas Dijital, we base speed optimization on measurement, not guesswork. We first analyze the current state with PageSpeed Insights, Lighthouse, and WebPageTest, identify bottlenecks, and determine priority intervention points. With Google’s Core Web Vitals metrics — LCP, INP, and CLS — at the center, we apply technical improvements in layers. Progress is reported transparently with before-and-after measurements for every intervention.
Scope & Features
- Image optimization — Conversion to WebP and AVIF formats, lazy loading, and responsive images implementation
- JavaScript and CSS optimization — Minification, bundling, tree-shaking, and code-splitting
- Render-blocking resource removal — Critical CSS inlined, blocking scripts deferred
- CDN and edge caching — Cloudflare configuration; static content served from global edge nodes
- Font loading strategy — font-display: swap, subsetting, and preload optimization
- Server response time (TTFB) improvement — HTTP/2, keep-alive, and server-side cache configuration
- Third-party script management — Analysis of the load impact of analytics, chat, and ad scripts, and deferral strategy
- Service worker and caching policies — Zero-download target on repeat visits
Technical Standards
Every optimization project is executed using the baseline score measured by PageSpeed Insights and Lighthouse. Targets: Lighthouse performance score 85+, LCP below 2.5 seconds, CLS below 0.1. Combining Cloudflare CDN with modern frameworks such as Astro or Next.js allows the highest possible performance ceiling to be reached.
Who Is It For?
- E-commerce and service sites with high mobile traffic but suffering from a high bounce rate
- Sites with a Google PageSpeed score below 50 that need speed improvements for SEO ranking
- Corporate web applications where user experience and conversion rate are directly impacted
Expected Outcomes
- Lighthouse performance score reaches 85+; Core Web Vitals tests turn green
- Bounce rate for mobile users decreases; session durations and page views increase
- Measurable improvement in Google search rankings begins; organic traffic grows
- On e-commerce sites, the speed improvement is directly reflected in the conversion rate
Clarify This Need
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Discuss the SolutionWhatsApp UsProjects Where We Used This Service
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