Technical SEO Infrastructure

You are producing content, spending on ads, but Google cannot see you. The problem is usually not in the content — it is hidden in how search engines interpret your site. Wrong canonical tags, missing sitemaps, incorrect robots.txt, or unstructured data can make months of content invisible in rankings. Especially on JavaScript-heavy or multilingual sites, technical SEO issues can completely block organic growth regardless of content quality.

Our Solution Approach

At Barlas Dijital, we treat technical SEO as a foundational pillar of content strategy. We begin with an audit phase: crawl errors, indexing issues, duplicate content, and structural deficiencies are mapped using Google Search Console and Screaming Frog data. Fixes are then applied in order of priority, and the impact of each change on search engine behavior is monitored. Multilingual sites, large content archives, and React/Next.js-based SPA projects require deep technical expertise.

Scope & Features

• Schema.org structured data — Implementation of Organization, WebPage, BlogPosting, Service, Product, BreadcrumbList, and LocalBusiness schemas
• Canonical URL management — Detection and root-cause resolution of duplicate content issues
• hreflang tag setup — Language and region matching on multilingual sites, x-default configuration
• XML Sitemap optimization — Automatic generation, priority settings, submission to Search Console
• robots.txt editing — Efficient use of crawl budget; unnecessary URLs excluded from crawling
• On-page SEO audit — Heading hierarchy (H1–H6), meta tags, Open Graph, and Twitter Card
• JavaScript SEO — Server-side rendering, prerendering, and indexing issue resolution for SPAs and SSR projects
• Core Web Vitals integration — Combining technical SEO with speed optimization for a unified improvement effort

Technical Standards

The audit is conducted using Screaming Frog, Google Search Console, and Lighthouse. Schema implementations are validated with Google Rich Results Test. For Astro and Next.js projects, automatically-updating sitemap and meta tag infrastructure that works in conjunction with SSR/SSG is set up. All changes are validated in a test environment before going live.

Who Is It For?

• Content-focused sites and blogs with declining organic traffic or that cannot enter rankings at all
• International businesses publishing in multiple languages such as Turkish and English
• Web applications built with React, Next.js, or other JavaScript frameworks

Expected Outcomes

• Search engines crawl your site faster; new content enters rankings more quickly
• Stronger snippet eligibility and rich result foundations on suitable pages through Schema.org implementation
• Multilingual structures reach users in the correct language and geography; incorrect redirects are eliminated
• After indexing issues are resolved, organic traffic and visibility increase measurably