What is 301 Redirect?
Turkish: 301 Yönlendirmesi
A 301 redirect tells browsers and search engines that an old URL has permanently moved to a new address through an HTTP response.
What is a 301 Redirect?
A 301 redirect is an HTTP status code used when a page, file, or route has permanently moved to another URL. When a browser requests the old address, the server responds with a Location header, and the browser follows the new address.
Search engines treat a 301 as a durable address-change signal rather than a temporary routing choice. That makes it important during migrations because ranking signals and link equity can be consolidated on the new URL. Poorly planned redirects, however, can create chains, loops, soft 404s, or irrelevant destinations.
Common Uses
- Moving a site to a new domain or URL structure
- Redirecting HTTP traffic to HTTPS
- Mapping retired product, category, or article URLs to their new equivalents
- Enforcing one preferred version for slash, lowercase, or duplicate URL variants
SEO Considerations
A 301 redirect should be planned together with the canonical URL strategy. A canonical tag tells search engines which version is preferred; a 301 actually moves users and crawlers to that version.
For migrations, teams should build a redirect map, update internal links, and remove old URLs from XML sitemaps. This is why redirect planning is a core part of technical SEO work.