What is Bounce Rate?
Turkish: Bounce Rate
Bounce rate measures the share of visits that leave without meaningful engagement, helping teams spot weak pages or traffic mismatch.
What is Bounce Rate?
Bounce rate shows the percentage of sessions that end without meaningful engagement. In older analytics models, a bounce usually meant a single-page visit. In GA4, bounce rate is the inverse of engagement rate.
A GA4 session is not considered engaged if it does not last long enough, does not produce a conversion, and does not include more than one page or screen view. Because definitions vary by tool, bounce rate should always be interpreted in the context of the analytics platform.
How Should It Be Read?
A high bounce rate is not automatically bad. Someone may land on a glossary page, read the answer, and leave satisfied. On a product page, campaign landing page, or signup flow, however, a high bounce rate may point to message mismatch, slow loading, poor targeting, or low trust.
Segmenting by source is important. Organic search, paid campaigns, and social traffic often behave differently. A mobile-only increase may indicate page speed, layout, or form usability problems rather than content quality alone.
CTR measures the click that brings a user to the page; bounce rate describes what happens after arrival. In SEO analysis, it should be read with search intent, content quality, and conversion data.