What is Domain Authority?
Turkish: Domain Authority
Domain Authority is Moz's 1-100 SEO metric that estimates how competitive a domain may be in organic search results.
What is Domain Authority?
Domain Authority (DA) is a 1-100 SEO metric created by Moz. It estimates how competitive a domain may be compared with other domains in search results. It is not an official Google ranking score.
How Is It Calculated?
DA is modeled from signals in Moz’s link index, including backlink profile, linking root domains, and link quality. The scale is logarithmic, so moving from 20 to 30 is much easier than moving from 70 to 80.
The number is useful only in context. A new but highly focused site can have a low DA, while a high-DA site may still perform poorly because of weak content, technical issues, or poor search intent coverage.
What Is It Used For?
- Comparing authority against competitor domains at a high level
- Prioritizing link-building opportunities
- Screening potential publishers or partner sites
- Tracking long-term changes in a site’s link profile
Business Use
Domain Authority can support an SEO strategy, but it should not drive decisions alone. Organic traffic, keyword visibility, technical health, content quality, and backlink relevance should be evaluated together.
In an agency report, focusing only on DA growth can be misleading. The better question is whether the right pages are visible for the right searches and whether that traffic creates qualified business outcomes.
Related Terms
A backlink is a link from another site that can signal trust, topical relevance, and authority to search engines.
Link BuildingLink building is the set of SEO strategies and practices for earning quality backlinks from other websites to your own site.
SEO (Search Engine Optimization)SEO improves how search engines crawl, understand, and rank a site so it can appear for relevant searches without paid ads.