What is Product Feed?
Turkish: Ürün Feed'i (Product Feed)
A product feed sends product titles, prices, inventory, images, and category data to marketplaces, ad platforms, and comparison channels.
What is Product Feed?
A product feed converts a store’s product catalog into a structured format that external systems can read. Google Merchant Center, Meta catalogs, comparison sites, and marketplace integrations often receive product data through feeds or APIs.
What It Contains
A typical feed includes product ID, title, description, brand, category, price, currency, availability, image URL, product page link, variants, barcode or GTIN, and shipping data. The format may be XML, CSV, JSON, or a channel-specific schema.
Generating a feed is not just file export. Category mapping, required fields, character limits, image quality, price and stock freshness, and variant relationships all need to be correct. Otherwise products may be rejected, published with stale prices, or perform poorly in ads.
Business Use
In omnichannel commerce, a product feed moves stock and pricing data from a central system to external sales and marketing channels. Marketplace integration, SEO, and dynamic pricing all depend on feed quality.
For large catalogs, feed operations often include scheduled generation, sending only changed products, and monitoring channel error reports so teams can fix data issues before they affect sales.
Related Terms
Dynamic pricing changes prices automatically or semi-automatically based on demand, inventory, competition, margin, and timing rules.
Marketplace IntegrationMarketplace integration syncs products, stock, prices, orders, and invoices with channels such as Trendyol, Hepsiburada, or Amazon.
n11 Integrationn11 integration synchronizes a seller's catalog, stock, pricing, orders, and shipping information with the n11 marketplace through APIs.
SEO (Search Engine Optimization)SEO improves how search engines crawl, understand, and rank a site so it can appear for relevant searches without paid ads.
Trendyol IntegrationTrendyol integration synchronizes a seller's products, stock, prices, orders, invoices, and shipping updates with Trendyol APIs.