What is Product-Led Growth (PLG)?
Turkish: Ürün Odaklı Büyüme (PLG)
Product-led growth makes the product experience the main driver of acquisition, activation, expansion, and revenue before sales handoff.
What is Product-Led Growth (PLG)?
Product-led growth is a growth model where users move toward purchase by trying the product, seeing value, and sharing it with teammates. Sales teams may still matter, but much of discovery, activation, and expansion happens inside the product.
How It Works
In a PLG model, users usually enter through a free trial, freemium plan, or low-friction signup. The product tries to show first value quickly with sample data, templates, setup wizards, invitation flows, or automated recommendations. When users reach a usage limit, team need, or advanced feature, the upgrade path appears.
Metrics That Matter
Teams track activation rate, time to value, weekly active usage, invited teammates, product-qualified leads, and expansion revenue. Freemium alone does not make a product PLG; the free layer must demonstrate real value. Onboarding quality determines whether users reach a meaningful first outcome.
When It Fits
PLG is strongest in SaaS products where users can try the product on their own, value appears quickly, and there is potential for team-level spread. In complex enterprise sales, PLG can work alongside a sales-assisted motion after product-market fit is proven.
Related Terms
Freemium is a SaaS model where basic use is free while advanced features, capacity, or support require a paid plan.
User OnboardingOnboarding is the initial user experience process designed to help new users quickly understand and adopt a product's value.
Product-Market FitProduct-market fit is the stage where demand, usage, and retention signals show that a product solves a real customer problem well enough to scale.
Self-Serve OnboardingSelf-serve onboarding helps users set up a product and reach first value without waiting for sales or support assistance.