What is E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness)?
Turkish: E-E-A-T
E-E-A-T is Google's quality framework for evaluating signals of experience, expertise, authority, and trust in content.
What is E-E-A-T?
E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. It is a quality framework used in Google’s search quality evaluator documentation to reason about content reliability. It is not a visible score that a site can directly optimize as a single ranking factor.
What Are the Components?
- Experience: The content reflects real use, practice, or first-hand context
- Expertise: The author or organization understands the subject accurately
- Authoritativeness: The site, author, or brand is recognized in the topic area
- Trustworthiness: The experience is transparent, secure, sourced, and reliable
Trust becomes especially important in topics where inaccurate information can cause harm, such as health, finance, legal, safety, or security content.
How Can a Site Demonstrate It?
E-E-A-T can be supported through author profiles, company information, cited sources, update dates, customer reviews, case studies, visible contact details, and secure transaction flows. Technical problems such as broken pages, slow performance, missing HTTPS, or incorrect structured data can weaken trust.
Business Use
In an SEO strategy, E-E-A-T helps content planning move beyond keywords toward proof and credibility. Technical SEO supports those signals by making the site crawlable, fast, structured, and secure.
For a B2B software site, project examples, clear service scope, maintenance process, team expertise, and measurable outcomes are stronger trust signals than generic claims.