What is Open Graph (OG Tags)?
Turkish: Open Graph
Open Graph tags are meta tags that control how title, description, and image appear when content is shared on social media.
What Are Open Graph Tags?
Open Graph tags define how a preview card appears when a page is shared on social platforms or messaging apps. Started by Facebook, the protocol is now read by LinkedIn, WhatsApp, Slack, and many crawlers.
The tags live in the HTML head. Fields such as og:title, og:description, og:image, og:url, and og:type help platforms choose the correct title, summary, image, and canonical share URL.
Core OG Tags
og:title: The title shown in the share cardog:description: A short descriptive summaryog:image: The absolute URL of the preview imageog:url: The canonical URL for the shared pageog:type: The content type, such aswebsite,article, orproduct
The image must be reachable, correctly sized, and provided as an absolute URL. For dynamic pages, product, article, or project-specific OG data should be rendered server-side; otherwise every page may share the same preview.
Business Use
Open Graph is not a direct ranking factor, but it affects share click-through rate and brand perception. Campaign landing pages, product pages, blog posts, and proposal microsites should show accurate cards when shared.
SEO meta tag work controls search-oriented titles and descriptions, while Open Graph controls the social preview for the same content. A solid SEO setup tests both.