What is WebP?
Turkish: WebP
WebP is a modern image format that reduces web image size with lossy, lossless, transparency, and animation support.
What is WebP?
WebP is a modern image format designed to serve smaller image files on the web. It can support JPEG-like lossy compression, PNG-like lossless compression, alpha transparency, and animation.
How It Is Used
Images are often converted to WebP during the build process or by a CDN. If the browser supports WebP, that file is served; otherwise a JPEG or PNG fallback can be used. The HTML picture element or CMS image plugins can manage this delivery flow.
In image optimization, WebP is only one part of the answer. Correct sizing, quality settings, responsive image generation, and lazy loading still matter.
Business Use
E-commerce product photos, blog images, portfolio pages, and news sites can benefit from WebP because images are often the largest download on the page. Smaller files can improve mobile LCP and reduce bandwidth consumption.
Format choice should match the content. WebP works well for many photos, while SVG or PNG may be better for some graphics. New projects may also compare AVIF where browser and tooling support are acceptable.
Related Terms
AVIF is a modern image format using AV1 compression to deliver near-high quality web visuals at small file sizes.
Image OptimizationImage optimization makes pages load faster through correct sizing, modern formats, compression, responsive delivery, and loading strategy.
Lazy LoadingLazy loading delays images, videos, or components until they are needed, reducing initial load time and bandwidth use.