Services
Multilingual Site & Internationalization (i18n)
Reach international markets with multilingual website setup, hreflang, SEO-friendly URL architecture and practical content management.
You want to enter foreign markets, or you are already receiving visitors in different languages, but your site is only in Turkish. The solution seems simple: translate and paste. However, a technically misimplemented multilingual site causes you to lose ground to competitors in SEO, Google cannot determine which language version to show to which country, and users who encounter content in the wrong language immediately leave the site. Good content does not generate organic traffic on a poor technical SEO foundation.
Our Solution Approach
At Barlas Dijital, we configure multilingual site development correctly from both a technical and content management perspective. The i18n infrastructure is integrated into the project from the outset; multilingual structures added after the fact always result in technical debt and SEO issues. URL architecture, hreflang tags, language detection logic, and content management flows are designed as a unified whole. Using Astro’s and Next.js’s i18n modules, we build a robust and easy-to-maintain multilingual infrastructure.
Scope & Features
- URL structure design — /tr/, /en/ subdirectory structure or subdomain approach; selection based on the balance between SEO and usability
- hreflang tag setup — Language and region mappings; x-default settings; mutual tag validation
- Language detection and routing — Smart automatic routing based on browser language preference and geographic location
- Translator-friendly CMS structure — Language-based content separation; management interface that translators can work with easily
- SEO-compliant meta tags — Separate title, description, Open Graph, and Twitter Card for each language
- Date, time, and currency localization — Compliance with local standards such as Turkish TRY, English USD, Arabic SAR
- RTL language support — CSS and layout adaptation for right-to-left writing systems such as Arabic and Persian
- Translation workflow consulting — How to manage other language versions when content is updated; designing a sustainable process
Technical Standards
Astro’s built-in i18n routing system or Next.js with next-intl, combined in an SSG-based multilingual structure, generates fully static pages for each language version; maximum performance is achieved without SSR overhead. hreflang implementation is validated with Google Rich Results Test and Search Console. All language versions are indexed as separate pages in search engines, each with independent canonical and meta structure.
Who Is It For?
- E-commerce and service businesses looking to grow in both Turkey and international markets simultaneously
- B2B companies and agencies looking to reach international clients with Turkish and English content
- Companies looking to build a multilingual web infrastructure to enter Middle Eastern or European markets
Expected Outcomes
- Your site begins to rank organically on Google in foreign languages; international traffic arrives
- Each language version reaches the correct users in the right region; wrong-language complaints come to an end
- Adding a new language becomes a systematic process; developer dependency decreases
- From an SEO perspective, each language version independently builds authority; organic growth becomes multi-channel
Frequently Asked Questions
Can we make our existing Turkish-only site multilingual later on?
We prefer to integrate the i18n infrastructure into the project from the outset; multilingual structures bolted on afterwards lead to technical debt and SEO issues. On an existing site, the URL architecture, hreflang tags, language detection logic and content management flow are redesigned as a unified whole. The scope depends on how your site is built today, and we clarify it in a call.
Should we use /tr/, /en/ subdirectories or separate subdomains for languages?
Both approaches are possible; we choose based on the balance between SEO and usability. The URL structure is not designed in isolation but together with hreflang tags and language detection logic. Which one suits you depends on the markets you are targeting.
How do we know the hreflang tags are set up correctly?
We configure language and region mappings, the x-default setting and mutual tag validation between pages. The implementation is verified with Google Rich Results Test and Search Console. This way each language version is shown to users in the right region.
Are right-to-left languages such as Arabic supported?
Yes, we adapt CSS and layout for right-to-left writing systems such as Arabic and Persian. Dates, times and currencies are also formatted to local standards: TRY in Turkish, USD in English, SAR in Arabic. That way the page is more than a translation.
When we update content, how do the other languages stay current?
We set up content management with language-based separation in a structure translators can work with easily. We also design a sustainable translation workflow for how other language versions are handled when content changes. The goal is to turn adding and updating a language into a systematic process without developer dependency.
Clarify This Need
Share the current process, the system you use and the outcome you expect. We will turn it into a practical first scope.
Discuss the SolutionWhatsApp UsProjects Where We Used This Service
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Corporate Website ModernizationFast, fully responsive corporate website built with Astro 5 and Cloudflare Workers, optimized for technical SEO and millisecond loads.
Noor: Multilingual Mobile ApplicationCross-platform mobile app with 20+ language support. React Native + Expo, i18next, RTL support, NativeWind and Zustand state management.