Tag: Conversion

7 items found

Glossary Terms

Abandoned cart recovery brings shoppers back to unfinished carts through permission-based email, SMS, ads, or on-site reminder flows.

Buy now, pay later lets shoppers receive goods immediately while paying in installments or after a delay through an alternative payment provider.

Cart abandonment occurs when a shopper adds products to the cart but leaves before completing checkout, payment, and order confirmation.

Conversion rate measures the percentage of visitors who complete a target action such as buying, signing up, or submitting a form.

CRO is the data-led process of improving how often website or app visitors complete a desired business action.

Headless checkout separates the payment UI from the commerce backend, using APIs for cart, payment, tax, shipping, and order creation.

Product analytics measures how users move through a product, where they drop off, and which behaviors predict retention.