What is Deep Link?
Turkish: Deep Link
A deep link sends users directly to specific content, product, or action screens instead of opening only an app's home screen.
What is a Deep Link?
A deep link is a link that opens a mobile or web application directly to a specific screen, product, campaign, order, or action step. A normal link may open the app home screen; a deep link preserves context and takes the user to the intended destination.
For example, a shipping notification can open the app directly on the tracking screen for that shipment. The user does not need to start from the home page, open a menu, and search for the order manually.
Types of Deep Links
On mobile, deep links can work through several mechanisms. Custom URI schemes use app-specific addresses such as myapp://order/123. Universal Links and Android App Links use a verified web domain to open the app more securely.
Common types include:
- Basic deep link: Opens a specific screen if the app is installed
- Deferred deep link: Carries the user to the target screen after installation
- Contextual deep link: Passes campaign, channel, or user context
- Web fallback: Opens a web page when the app is not installed
Business Use
Deep links can reduce conversion loss in e-commerce campaigns, payment reminders, cart recovery, account activation, and support notifications. When paired with a push notification, the notification does more than open the app; it starts the task on the right screen.
Deep links need to survive route changes inside the application. Analytics tags, safe parameter handling, and web fallback scenarios should be designed early, otherwise campaign measurement and user experience can break.