What is Push Notification?
Turkish: Push Bildirimi
A push notification is an app message delivered to a user's device through a permission and subscription flow, even when the app is closed.
What is a Push Notification?
A push notification is a short application message that can reach a user’s device even when the app is not actively open. It is useful for time-sensitive information such as order status, security alerts, appointment reminders, or shipping updates.
On mobile apps, notifications are usually delivered through Apple Push Notification service or Firebase Cloud Messaging. On the web, the browser grants permission, the application creates a push subscription, and a service worker receives the message and displays it to the user.
How It Works
- The user grants notification permission.
- The app receives a unique subscription or token for the device or browser.
- The server associates that token with the user account.
- When an event occurs, the server sends a message to the push provider.
- The device displays the notification; tapping it opens the target screen.
Business Use
Push notifications require careful segmentation and frequency control. Cart reminders, delivery updates, and critical security alerts can be useful; irrelevant campaign blasts often lead users to revoke permission and trust the brand less.
A service worker is the browser-side piece of web push, while PWA experiences often design notifications, offline behavior, and home-screen installation together.
Related Terms
App Store optimization improves a mobile app listing so it is easier to discover and more convincing in app marketplaces.
Deep LinkA deep link sends users directly to specific content, product, or action screens instead of opening only an app's home screen.
Deep LinkingDeep linking sends users to a specific screen, item, or campaign step inside an app instead of only opening the home screen.
Push Notification StrategyA push notification strategy plans who receives which message, when, and why while balancing value, permission, and fatigue.
PWA (Progressive Web App)A PWA uses a service worker, web app manifest, and responsive design to make a website installable, resilient, and closer to an app experience.
Service WorkerA service worker is a browser script that runs separately from the page, intercepting requests to manage caching, push, and offline behavior.