What is Schema.org / Structured Data?
Turkish: Schema.org
Schema.org is a structured data vocabulary that describes page content to search engines through machine-readable markup such as JSON-LD.
What is Schema.org?
Schema.org is a structured data vocabulary that tells search engines what the content on a web page means. It can mark a piece of text as a product name, company address, review rating, blog post, or many other content types in a machine-readable way.
The most common implementation format is JSON-LD. The markup does not have to be visible to users in the HTML, but it should match the real content on the page.
How is it Used?
Teams choose Schema.org types based on the page:
- Organization / LocalBusiness: Company, address, logo, and contact details
- Product / Offer: Product, price, availability, and currency
- Article / BlogPosting: Publish date, author, and headline
- Service / CreativeWork: The main subject of service and project pages
- BreadcrumbList: The page’s position in the site hierarchy
After adding JSON-LD to the page, teams can check it with tools such as Google’s Rich Results Test or Schema Markup Validator.
Business Use
Schema.org helps search engines understand pages more accurately in SEO work. Product pages, service pages, blog posts, events, and local business pages can all benefit from appropriate structured data.
From a technical SEO perspective, the markup must use the right type, include required properties, and match the page content. Structured data does not guarantee rankings, but it creates the required basis for rich snippet eligibility on suitable pages.
Related Terms
A featured snippet is a SERP result that shows a short answer, list, or table for a query and can increase page visibility.
Rich SnippetA rich snippet is an enhanced search result that can show ratings, prices, availability, dates, breadcrumbs, or other details from structured data.
Semantic SEOSemantic SEO plans content around search intent, topic clusters, entities, and conceptual relationships instead of isolated keywords.
SEO (Search Engine Optimization)SEO improves how search engines crawl, understand, and rank a site so it can appear for relevant searches without paid ads.
Structured DataStructured data explains page meaning to search engines through standard markup such as JSON-LD, Microdata, or RDFa.
Technical SEOTechnical SEO improves site infrastructure so search engines can crawl, render, index, and evaluate pages quickly and reliably.