Tag: A/B Test
4 items found
Services
Glossary Terms
Glossary
A/B Testing
A/B testing measures two design, copy, or feature variants with real user traffic to learn which option performs better.
Glossary
Conversion Rate Optimization (CRO)
CRO is the data-led process of improving how often website or app visitors complete a desired business action.
Glossary
Feature Flag
A feature flag controls who sees a feature and when it is enabled, without requiring a new code deployment, separating release decisions from deploys.